The Social Decision Maker - Targeting Communities of Interest
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The Social Decision Maker - Targeting Communities of Interest
- 1. The Social Decision Maker Targeting Communities of Interest
- 2. Awareness Decision Making Showing me things I may want What product will I actually buy Buy the audience Target the community of interest
- 6. NEXT STEPS RECOMMENDATIONS People make decisions using communities of interest Communities of interest are places on the web Communities of interest are networked
- 7. Networked Decision Making: copyright r2integrated, LLC 2009 – confidential and proprietary
- 8. NEXT STEPS RECOMMENDATIONS How do we? Identify and target the communities of interest that matter most.
- 9. Distribution Popularity Influence Engagement On Target Provides Value Overall Score
- 10. COI RESEARCH:SCORING Scoring Methodology Confidential 5/18/2011
- 12. NEXT STEPS RECOMMENDATIONS How are we using this discipline? Access points and “coexistence” Targeted community outreach operations Audience insights related to decision making Creative and content strategy New KPI’s
- 13. copyright r2integrated, LLC 2009 – confidential and proprietary
Editor's Notes
- Need to change to the next big thing
- How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,
- How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,
- Need to add communities of interest scoring
- Showing them that the COI’s that we find are super relevant and customized to goalsWeighting is a custom weighting based on what you felt and to compensate for any idiosyncrasies in the numbers.Gut checked via our traditional weightings to create a confidence threshold.
- How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,